As a business owner, you might believe that a beautiful and functional website is enough. After all, you strengthened your online presence with a business website containing the information people want.
Unfortunately, that’s not how it goes. Instead, people use search engines to find the products or services they want. The ones who make it to the top results get high traffic on their websites and, ultimately, more conversions.
And that’s why it’s crucial to go for online advertising ads. That’s where Google Ads comes in. Since Google is the most commonly used search engine, you will double your chances of getting qualified leads. If you still haven’t thought about using online ads and relying on digital marketing to work its magic, it’s time to get your facts right.
8 Benefits of Advertising Online with Google
Here are the top 8 benefits of advertising online with Google:
1. It Enables Fool-Proof Targeting
Imagine selling a shoe rack to a person looking for shoes online. Though they might browse your website for a while, they’ll still go back to searching for shoes. This is the difference that online ads create.
When you use ads to promote business, it involves specific keywords related to what you offer.
The best approach is to include top-performing keywords in your ads to target the right audience in one go.
Moreover, you can align your Google Ads campaigns according to demographics. This helps narrow down the ideal age, gender, and location you initially aimed for.
2. It Brings Faster Results
While SEO is a sturdy way to build your customer base, it can be long before you see actual results.
Moreover, the path isn’t straightforward and includes creating content, building links, and performing off-page SEO to improve your search engine rankings.
On the other hand, faster results are the one of the leading benefits of online ads via Google.
Not only can you push your competitors down the page, but you can also flash your product or service at the top by just running a single ad campaign.
3. It Gives More Traffic
Google entertains more than 5 billion searches in a day. So, naturally, many people will see your ads according to their search preferences. And since Google is interlinked with YouTube and Gmail, your ads will also be displayed on these media, automatically increasing your website’s traffic.
4. It Ensures More Conversions
One of the benefits of online advertising to consumers is that you will target high-performing keywords.
High-performing keywords are the ones that have the maximum purchase intent. That means people searching for those keywords aren’t only looking around. Instead, they’re ready to buy.
As a result, it ensures 50% more conversion, bringing you closer to your sales target.
5. It Helps Manage Costs
Often, businesses avoid leveraging the benefits of online display advertising because they believe it costs a lot. However, it’s not about spending a maximum or minimum budget. Instead, you can fix an ad campaign budget according to your preferences. This way, you can manage daily, monthly, or bi-yearly spending.
The best part? You’ll only have to pay when visitors click your ads.
At first glance, it may seem that you’re spending more than earning. But it quickly transforms when the number of conversions increases and you start closing sales.
6. It Makes Performance Tracking Easy
Organic traffic is all about slowly but steadily winning the race. The major drawback is that you cannot identify what gave your online presence a leg-up.
Since no real-time updates are involved, it’s more about trial and error until you hit the target.
In comparison, online advertising ads make it easy to track performance.
For example, you’ll be notified:
When a visitor clicks your ads
When a visitor proceeds to your website
When a visitor purchases a product
When a visitor downloads an app
And with every other action that your users perform in reaction to your advertising campaign.
Furthermore, Google Ads provides analytical tools through which you can identify customers’ buying patterns and realign your ads campaign accordingly.
7. It Gives Better Control Over Campaigns
As mentioned above, tracking your performance and managing the campaign’s success is achievable once you start. Besides, it automatically paves the way for better control.
If you have multiple Google Ads accounts, you can use the following tools to save time:
My Client Center (MCC) – a tool to access and track your Google Ads accounts from one place.
Google Ads Editor – a tool to monitor your Google Ads accounts offline and make changes conveniently.
8. It Raises Your Return on Investment
Business owners are well aware of the advantages of digital marketing in that it brings maximum ROI. However, it involves dedicating a significant chunk of your budget to content marketing and paid promotions before you achieve the desired return on investment.
In comparison, ads online advertising raises the ROI within days. In addition, since you’ll only have to pay when visitors click your ad, you can allocate a budget according to your business needs.
Types of Online Advertising
Google Ads is just one of the many types of online advertising you can utilize. Other methods include:
- Advertising on Social Media
- Social media platforms, such as Facebook, Instagram, and Twitter, are a surefire way to reach a broad
- audience. Some of the social media ads you can use are:
- Facebook Ads
- Instagram Ads
- Video Ads
- Photo Ads
- Twitter Ads
Advertising on Google
While Google Ads is the leading choice for businesses worldwide, other options have their merits. For example, if you’re an eCommerce business, you’ll experience better results with Google shopping ads.
Similarly, the benefits of online display advertising magnify when you use them for retargeting.
Other types of advertising on Google include:
- Google Video Ads
- Local Search Ads
- Gmail Ads
Conclusion
Promoting your business online becomes easier when you take the easy path: online ads. So, with a mixture of organic and paid marketing, you can achieve your goals of reaching the right audience without struggling to keep up.
The key lies in creating a strategy and sticking to it before you can experience the benefits of advertising online. If you’re having trouble creating an effective ad campaign for your brand, you have Comfort Oni to rely upon. We have dedicated account managers who can take the burden of creating and managing ads from your shoulders.
Frequently Asked Questions
Experts agree that the key value proposition of Google Search campaigns lies in displaying the ads when users type a related query in the search engine.
Online and interactive advertising help target prospective customers to educate, entice, and engage them. The benefits of online advertising include reaching a wide audience cost-effectively, while interactive advertising propels the audience into action. The main difference lies in the ability to control the ads shown to users according to their preferences.
Traditional advertising includes relying on TV and print media that take considerable time to deliver results. In comparison, online advertising targets people who have already made a buying decision. Moreover, since it majorly focuses on a refined and qualified audience, the targets are easily achievable with maximum ROI.
Raquel Kirk
Raquel Kirk hails from Orlando, Florida, with a budding passion for writing about digital marketing trends. Raquel holds a degree in Communication Sciences from the University of Florida and enjoys sharing snippets of knowledge on the web. When not writing in her favorite coffee shop, Raquel spends time reading a book she recently bought, playing with her dog Abby, or catching up with friends and family.
